Legal
Cookies Policy
Last updated: 22 September 2026
Cookies are small text files a website stores on your device. This page explains which ones this site uses, why, and how you can control them. See also our Privacy Policy.
Strictly necessary
One small piece of browser storage remembers whether you have accepted or rejected analytics cookies, so the banner does not reappear on every page. This is not used for tracking and cannot be switched off, since it is what makes your choice stick.
Analytics (only with your consent)
If you accept, we use Google Analytics to understand which pages are visited and roughly how, so we can improve the site. We also use Vercel Web Analytics, which is cookieless — it counts aggregate visits without setting a cookie or storing anything tied to you personally. Neither is used for advertising, and we do not run any advertising/retargeting cookies on this site.
Cookie details
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors. | 2 years | Analytics |
| _ga_<container-id> | Google Analytics | Persists session state for GA4 reporting. | 2 years | Analytics |
| el_cookie_consent | Edward Labs (this site) | Remembers your accept/reject choice so we do not ask again. | Until you clear your browser storage | Strictly necessary |
Changing your choice
You can accept or reject analytics cookies at any time. Use the button below to reopen the choice, or clear your browser's site data for edwardlabs.co.uk, which has the same effect.
Browser-level control
Most browsers also let you block or delete cookies in their settings. Doing so may affect how well some sites work, though this site remains fully usable with analytics cookies rejected.